In 1950, Sam Walton opened his 5&10 shop on the Bentonville town square. Over the last sixty-five years, that little spot has grown into the global leader in retail; today, his original shop site is home to The Walmart Museum. Visitors can tour the exhibit gallery, the 5&10, and The Spark Café, an old fashioned soda fountain. Just north of downtown Bentonville is the Crystal Bridges Museum of American Art, founded by Alice Walton in 2011. The museum holds masterpieces from all eras of American art, including works from Walton's private collection, housing a collection worth upwards of $500 million. Admission is free, courtesy of Walmart. While there, stop inside the Museum’s Eleven Restaurant, which serves comfort food that celebrates the region. The Museum has also brought modern additions to the downtown area such as the cool, luxury 21C Museum Hotel (last year, TripAdvisor declared it the country’s number one “Hot New Hotel.”) Walmart is also building a new Midtown Shopping Center. The Museum of Native American History is also worth a visit.